About Bra Filter
All ecommerce companies have a product listing page and Ann Summers is the same. The problem is scrolling through a long list of products before you can find what you are looking for.
The Ann Summers Bra Filter narrows your search and make it easier for the customer to find what they are looking for quicker.
Using tools such as Optimizely, What users do, Hotjar and Google analytics to build personas. I designed the wireframe to target the specific user group which use the ann summers web site the most.
Doing this would increase conversion and make the web site more profitable.
High Fidelity Design