April 22, 2017


Lacoste Landing Page
Role | Digital Designer

The iconic L.12.12 polo shirt created by tennis champion and innovator René Lacoste is reinterpreted in EAU DE LACOSTE L.12.12 Magnetic, fragrances for Him and for Her. Exhilarating, playful and sophisticated, a modern take on all that is quintessentially Lacoste.

The Idea of this page was to create a smart way of shopping. I have used JQuery to write a code where the product only gets loaded into the page when the drop down button is clicked, making the page faster to load. The bottom section is created to view all other Lacoste L.12.12 fragrances without going to other multiple pages. Mobile design was considered first as most people shop on their mobile more than sitting at their desktop or laptop. This is why the page needs to be quick, easy and user friendly.

I enjoyed designing this page becuase I was able to set up conference calls directly with Lacoste to negotiate design ideas and pick the best to place onto their Lacoste magnetic landing page. I was able to give new ideas such as having the lacoste range at the bottom of the page giving the customer to chance to shop other fragrances. This is one of my favourite pages as I was able to see my ideas succeed in bringing a high conversion and a high income into the business.

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